On May 27, 2022, Kanye West filed 17 trademark applications for his mark "YEEZUS" with the United States Patent and Trademark Office ("USPTO") through his company, Mascotte Holdings, Inc.
Despite telling fans - in a now deleted Instagram post - to "STOP ASKING ME TO DO NFTs," one of the applications included a class of goods for "operating on-line marketplaces featuring digital and crypto collectibles and blockchain-based non-fungible assets, currencies and tokens; providing an online retail store services featuring downloadable movies, videos, television, music, entertainment, digital art, and non-fungible currencies, assets and tokens."
By applying for trademark protection for YEEZUS with the above class, West is trying to protect his right to be the only person that can use the term YEEZUS in connection with "digital and crypto collectibles and blockchain-based non-fungible assets," among other things. While this doesn't guarantee West is in the process of developing an NFT project at this time, it does guarantee that he is trying to protect his ability to do so in the future.
In addition to blockchain-based currencies and non-fungible assets, West's other trademark applications included classes of goods for amusement parks; physical and online stores; toys, games and sporting equipment; campaign buttons; clothing and bags; household items; and cosmetics.
At this time, it is unclear which, if any, of the above classes of goods West will use with his YEEZUS brand. Fintwit Law Review will update this post as more information becomes available.
Submit the following information and we will be in touch as soon as we can. All fields are required.